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  <title>#273 Neil Burton: If You Want To Develop Your Skills, You Have To Move On.</title>
  <description>Marc sits down with Neil Burton, VP &amp;amp;amp; GM of EMEA at Coro, for a sharp, honest conversation about the transformation, channel evolution, and the future of cybersecurity across one of the most complex regions in the world.&amp;amp;nbsp; Neil opens up about his journey from mainframe programmer to running a £500m business, why he thrives in high-change environments, and what the channel keeps getting wrong, and right.&amp;amp;nbsp; In this episode, Neil shares:&amp;amp;nbsp;  How he moved from programming to leading major business units Why big organisations struggle to deliver real transformation The moment he realised the industry was too obsessed with &amp;quot;the deal&amp;quot; Why partners must operate with more integrity than vendors&amp;amp;nbsp; What drew him to Coro and why he prefers building over running Why SMB cybersecurity is the biggest untapped opportunity&amp;amp;nbsp; How AI is reshaping buying behaviour - and MSP delivery&amp;amp;nbsp; The challenges of distribution across EMEA Why emerging markets energise him more than the majors  A candid, insightful conversation with one of the channel's most experienced builders.&amp;amp;nbsp; </description>
  <author_name>Channel Chat Podcast</author_name>
  <author_url>https://www.robertson-sumner.com/</author_url>
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