1 rich Libsyn https://www.libsyn.com 90 600 If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has stalled — this episode is for you. This week I'm talking about something that almost nobody in the marketing world addresses directly: the validation search. It's what premium buyers do in the five minutes between seeing your ad and deciding whether to buy — and it has almost nothing to do with how good your ad was. I also get into a story that will be very familiar to a lot of innovative founders: spending years creating something truly original, only to see a cheap dupe appear at Kmart or Target. And why the reframe you need isn't anger — it's clarity about which customer was ever yours to begin with. In this episode: The psychology of the validation search — what premium buyers actually do after they see your ad Why the Kmart dupe buyer and the premium buyer are completely different customers — and why that's actually great news for your brand The buyer personality that struggles most with premium pricing — and how to recognise if it's you Why the search landscape has shifted and why premium brands have a structural advantage in it A three-question brand audit you can run today to see exactly where you stand &amp;nbsp; 🔗 Search Everywhere Optimisation for Premium eCommerce Brands — $47 https://www.productpreneurmarketing.com/searcheverywhereoptimisation2 &amp;nbsp; Search The Brand Marketing Show wherever you get your podcasts. &amp;nbsp; The Brand Marketing Show http://productpreneursuccess.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40707795/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200373595