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  <title>The Psychology of Swag: The Unboxing Experience</title>
  <description>What makes an unboxing moment feel unforgettable and why are so many companies still getting it wrong? 📦 Eric and Crissy unpack the psychology behind anticipation, belonging, curiosity, and emotional connection, and why the moments before someone opens a box can be just as powerful as what is inside. From new hire kits to influencer campaigns, Crissy shares why packaging is never separate from the gift. It is the experience, the signal, and the story all at once. Together, they explore how thoughtful unboxing can build brand love, strengthen employee connection, and create meaningful moments people actually want to share. For leaders looking to elevate onboarding, customer experience, or branded merchandise strategy, this conversation is full of practical insight and fresh perspective. &amp;amp;nbsp; Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN’s YouTube for more insights like this!  Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network &amp;amp;nbsp; Key Takeaways:  Anticipation makes unboxing emotionally powerful. Packaging shapes meaning before products are revealed. Curiosity is a powerful driver of action. Personalization strengthens belonging and brand connection. Great unboxing turns moments into earned media.  &amp;amp;nbsp; </description>
  <author_name>Working Forward</author_name>
  <author_url>https://peopleforwardnetwork.com/</author_url>
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