1 rich Libsyn https://www.libsyn.com 90 600 Matt Diamante's first video was him sitting on a toilet. Three years later, he has a 19-person SEO agency - all from content that makes the &quot;driest topic in marketing&quot; go viral. Matt runs an SEO agency that went from 3 to 19 employees in 3 years - all thanks to social media content. In this conversation, Matt reveals: • Why his first video was him sitting on a toilet (and what happened after) • The &quot;visual hook&quot; strategy that stops the scroll • Why he &quot;tricks&quot; people into learning about SEO • The truth about AI content: &quot;Google doesn't care who wrote it&quot; • How he got 300 people to pay him before he built anything • The founding member launch that changed everything 📚 FREE RESOURCE: Get Matt's Visual Hook Framework + AI Content Strategy Guide → https://podcast.stu.me &amp;nbsp; CONNECT WITH MATT: • Instagram: https://www.instagram.com/heytony.agency&amp;nbsp; • Website: https://heytony.ca&amp;nbsp; • Get Matt's SEO Book, Get Found, here: https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401&amp;nbsp; CONNECT WITH STU: • Website: https://stu.me&amp;nbsp; • Book &quot;Predictable Profits&quot;: https://a.co/d/4GIi1uz&amp;nbsp; • Instagram: https://instagram.com/stumclaren&amp;nbsp; • Podcast: https://podcast.stu.me&amp;nbsp; • Membership.io: https://membership.io&amp;nbsp; Subscribe for new episodes every week. Marketing Your Business - Marketing Strategies for Business Owners https://membership.io <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40647375/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/0bc4cc/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200488775