1 rich Libsyn https://www.libsyn.com 90 600 Reading is magic, and when kids fall in love with it early, that love can last a lifetime. This session will discuss ways you can spark a lifetime of reading for your young customers. We’ll explore how booksellers can create moments of wonder that make kids reach for books just because they want to, not because they have to. Panelists will share ideas for making reading a shared family adventure and building excitement around discovery. We’ll also discuss how cultivating enthusiastic young readers today helps ensure a future of engaged adult readers tomorrow. You’ll leave with practical, joy-filled ideas to turn your store into a place where reading isn’t just encouraged — it’s irresistible. &amp;nbsp; Recorded February 24, 2026 at Winter Institute 2026 in Pittsburgh, PA. &amp;nbsp; Additional bookstore education resources can be found at&amp;nbsp;www.bookweb.org. &amp;nbsp; Theme song by Constant Companion BookED https://sites.libsyn.com/109160/site <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40645175/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200192850