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  <title>Why Slowing Down Is the Fastest Way to Win Sales</title>
  <description>  What if selling wasn’t about speed… but about timing? &amp;amp;nbsp;   In this episode, Fred is joined by Mark Kempf, author of Unfurl Your Sales, to explore a different approach to selling -one that is gradual, progressive, and deeply personalised. &amp;amp;nbsp;   From slowing down to speed up… to building relationships that last decades, this conversation challenges the pressure to rush and reframes what effective selling really looks like.   &amp;amp;nbsp;   Key Takeaways    Slow down to speed up in sales   Focus on quality over quantity   Personalisation is about the conversation - not just research   Confidence comes from competence and preparation   Stop forcing urgency - align with the buyer’s timing   The goal isn’t a sale… it’s a long-term client    &amp;amp;nbsp;   The Big Shift   Sales doesn’t need to be rushed.   The best sellers move with intention, not pressure.   &amp;amp;nbsp;   About Mark Kempf   Mark Kempf is the author of Unfurl Your Sales, bringing decades of experience in relationship-led, long-term selling.  📘  Unfurl Your Sales - https://amzn.eu/d/0hPZfBXL 👉  https://www.unfurlyoursales.com  🔗  LinkedIn: Mark Kempf   &amp;amp;nbsp;  &amp;amp;nbsp;Follow Fred:  https://linktr.ee/fredcopestake   &amp;amp;nbsp;   Watch this episode on YouTube:  &amp;amp;nbsp;https://youtu.be/v4hBh8Kk6ms &amp;amp;nbsp;   Watch Fred’s FREE YouTube Course: Sales Mastery for Engineers:  https://bit.ly/Sales-Mastery-For-Engineers   &amp;amp;nbsp;   Useful resources    Take the Collaborative Selling Scorecard  – free Check how well your sales approach fits today’s buying environment  https://collaborativeselling.scoreapp.com/    &amp;amp;nbsp;   Listen &amp;amp;amp; Subscribe   If you enjoyed this episode, follow The Sales Today Podcast for more practical insights on modern selling. </description>
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