1 rich Libsyn https://www.libsyn.com 90 600 In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they’re rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. &amp;nbsp; Time Stamps: 00:00 – Intro and recap of last week’s episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners 05:30 – Metric #1: Client conversion &amp;amp; sales cycle 08:00 – Metric #2: Visibility opportunities (speaking, podcasts, partnerships) 10:15 – Metric #3: Lead generation and calls to action 12:30 – Why defining success early matters 14:30 – Understanding “invisible ROI” 17:00 – Real-world examples (speaking, bulk books, indirect revenue) 19:00 – Final takeaway: define success before publishing &amp;nbsp; Keywords: book marketing strategy, business book ROI, book sales vs ROI, author marketing metrics, lead generation from a book, book as a marketing tool, business book strategy, publishing for entrepreneurs, book sales cycle, thought leadership books, nonfiction marketing strategy, book funnel strategy, author visibility strategy, speaking opportunities from a book, book lead magnets, measuring book success, business ecosystem marketing, ROI of writing a book, book marketing for entrepreneurs, strategic book writing, business owners writing books, book writing for business owners &amp;nbsp; Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1dUQLCUrzkHo_8QA38ISvZ_8KJUoojxbMcnL7ajwzaRM/edit?usp=sharing Write Publish Market https://www.jodibrandoneditorial.com/write-publish-market-podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40633475/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200158540