1 rich Libsyn https://www.libsyn.com 90 600 What happens when a corporate marketing leader trades the desk for the outdoors? Scott Smith shares how he leads Joshua Tree Experts of McKinney, Texas around customer experience, education, and long-term value—not quick wins. His mission is simple: protect trees, serve people, and leave every property better than he found it. This episode is a powerful reminder that great businesses grow when you combine expertise with genuine care. Contact: https://www.joshuatreeexperts.com/mckinney-tx (972) 970-9989 &amp;nbsp; Key Takeaways Tree preservation over removal: Scott emphasizes saving trees whenever possible—often talking customers out of removal to protect long-term property value and community canopy. Customer experience is the differentiator: Bringing a corporate marketing mindset into a blue-collar industry, Scott focuses on delivering a seamless, high-quality experience from first contact to follow-up. Education builds trust: He empowers homeowners with knowledge—teaching proper watering, pruning, and care so they can actively protect their trees. “Embrace the learning curve” culture: Scott leads with humility and growth, encouraging his team to learn daily from wins, mistakes, and customer interactions. Small details create big loyalty: From thank-you gifts to spotless job sites, Joshua Tree Experts focuses on gratitude and service that turns customers into advocates. Podcast Sponsors: Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/ &amp;nbsp; Growing Your Business Podcast https://sites.libsyn.com/537542 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40622960/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/200122830