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  <title>#272 Lewis Dick and Justin Griffiths: Stay relevant - or lose the deal.</title>
  <description>Marc Sumner is joined by Justin Griffiths (RVP UK and Ireland) and Lewis Dick (Alliances Director) from Infinigate for a sharp, honest look at how the IT channel is shifting - and what partners must do to stay relevant.&amp;amp;nbsp; They break down the rise of MSPs, the move toward services-led revenue, and why so many VARs are losing ground to more specialised players. From AI-driven complexity to the talent gap, Justin and Lewis share what they're seeing across the ecosystem right now.&amp;amp;nbsp; Topics include:&amp;amp;nbsp;  Why specialist MSPs/MSSPs are taking market share The services boom - and why most partners are behind How AI and automation are changing customer expectations The talent challenge and the danger of &amp;quot;sink or swim&amp;quot; onboarding&amp;amp;nbsp; What vendors really want from distribution in 2026&amp;amp;nbsp; How infinigate chooses which vendors to back Why relevance now requires reinvention, not repetition  A fast-paced, practical conversation for VARs, MSPs, vendors and distributors who want to understand where the channel is heading next.&amp;amp;nbsp; </description>
  <author_name>Channel Chat Podcast</author_name>
  <author_url>https://www.robertson-sumner.com/</author_url>
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