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  <title>The BD Blueprint: How Accounting Firms Create Sustainable Growth</title>
  <description>In this episode of Amplify, host Cassy Clayman speaks with Neil Barrow, founder of Enabled BD, about the intricacies of building a business development function within accounting firms. They explore the common challenges firms face, the importance of tracking and marketing, and how technology, including AI, can enhance business development efforts. Neil emphasizes the need for a cultural shift towards growth and accountability, highlighting the role of leadership in driving change. The conversation provides valuable insights for firms of all sizes looking to improve their business development strategies. Guest: Neil Barrow | EnableBD Host: Cassy Clayman | Topel Forman </description>
  <author_name>Amplify</author_name>
  <author_url>https://accountingmarketing.org/category/aamplify/</author_url>
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