1 rich Libsyn https://www.libsyn.com 90 600 Who remembers your last campaign? No one?! That’s the problem. In this episode, I speak with Paddy Gilmore, founder of HumourScope®, about why humour isn’t a creative risk, it’s a commercial advantage. A lot of marketing today is built to satisfy platforms. It hits the metrics. It looks good in a report. But in the real world? It’s forgettable. Humour changes that. Not because it’s “funny,” but because it creates a reaction. And that’s what people remember. We get into: Why humour makes brands easier to remember Managing risk without defaulting to safe work What Snickers and Volvo can teach us about growth Why this matters even more in B2B and serious categories If your marketing feels safe, there’s a good chance it’s being ignored. Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License Audio Editor: Jake Wittlin Get your Content Power Score. &amp;nbsp; A Mind for Marketing https://www.dontskip.co.uk <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40616010/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40616010