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  <title>1410. #TFCP - Solutions Over Price: Scaling by Becoming an Extension of the Client!</title>
  <description>Struggling to navigate the current volatility in the refrigerated freight market? Are soaring fuel prices in California causing major disruptions to your pricing strategy?&amp;amp;nbsp; Sunny Sharma of ZEMS Inc. is back to discuss the external factors currently impacting logistics capacity, the harsh reality of rising diesel fuel surcharges, the impact of AB5 and CDL regulations on driver retention, and why transparency with customers is the only way to build a sustainable book of business. If you’re an owner-operator or a freight broker, it’s crucial to understand that the spot market isn't just about the lowest bid; it’s about honoring your commitments even when margins are squeezed by seasonality and shifting trucking industry legislation, so tune in! &amp;amp;nbsp; Connect with Sunny  Website:&amp;amp;nbsp;https://www.zemsinc.com/&amp;amp;nbsp; LinkedIn:&amp;amp;nbsp;https://www.linkedin.com/in/sunny-sharma-zemsinc/&amp;amp;nbsp;  &amp;amp;nbsp; 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯&amp;amp;nbsp;#TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! &amp;amp;nbsp; To Find Out More About My Freight Services Visit&amp;amp;nbsp;https://freightcoachlogistics.com/ &amp;amp;nbsp; 🤝 Shoutout to my sponsors!👇  SPI Logistics |&amp;amp;nbsp;https://spi3pl.com/&amp;amp;nbsp; Revenova |&amp;amp;nbsp;https://revenova.com/freightcoach/ NMFTA |&amp;amp;nbsp;https://nmfta.org/ DAT Freight &amp;amp;amp; Analytics |&amp;amp;nbsp;https://www.dat.com/  &amp;amp;nbsp; Donate to support Stacy and her family:&amp;amp;nbsp;https://tinyurl.com/36xmxcmr &amp;amp;nbsp; 🚀🔥 To sign up for my Newsletter, go to&amp;amp;nbsp;http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 &amp;amp;nbsp; ▶️&amp;amp;nbsp;https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷&amp;amp;nbsp;https://www.instagram.com/thefreightcoach/&amp;amp;nbsp; 🕊️&amp;amp;nbsp;https://twitter.com/thefr8coach&amp;amp;nbsp; 💼&amp;amp;nbsp;https://www.linkedin.com/in/chris-jolly-a183aa6a/ </description>
  <author_name>The Freight Coach Podcast</author_name>
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