1 rich Libsyn https://www.libsyn.com 90 600 Lucy Bourne, Director at Oaka Studio, joins Marc for a sharp, honest conversation about how the Microsoft partner ecosystem is evolving - and what partners must do to stay relevant in a market that's shifting fast. She shares her career path, her experience inside Microsoft, and the realities of building and scaling a consultancy in today's channel landscape.&amp;nbsp; Topics include:&amp;nbsp; The decline of broard LSP models and the rise of specialisation Why partners must lead with industry relevance and customer outcomes What Microsoft really looks for in a partner - metrics, designations, AI readiness How partners should think about focus, vendor strategy, and ideal customer profiles The mindset required to build a modern services business&amp;nbsp; A practical, insightful episode for Microsoft partners, channel leaders, and anyone shaping the future of the ecosystem. Channel Chat Podcast https://www.robertson-sumner.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40526275/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/199819210