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  <title>Dick’s Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise</title>
  <description>March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories:   F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format   Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average   Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019   More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co </description>
  <author_name>Fitt Insider</author_name>
  <author_url>https://insider.fitt.co</author_url>
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