1 rich Libsyn https://www.libsyn.com 90 600 Dominik Winter,&amp;nbsp;head of&amp;nbsp;development and&amp;nbsp;process at FC Bayern München,&amp;nbsp;talks&amp;nbsp;with Thulium CEO Tamara&amp;nbsp;McCleary, about&amp;nbsp;why&amp;nbsp;it was&amp;nbsp;mission-critical&amp;nbsp;to&amp;nbsp;enhance the fan experience by&amp;nbsp;integrating&amp;nbsp;their&amp;nbsp;data to&amp;nbsp;deliver a&amp;nbsp;more personalized and targeted omnichannel&amp;nbsp;experience,&amp;nbsp;catering&amp;nbsp;to individual preferences, from parking to purchases.&amp;nbsp; The Better Together: Customer Conversations Podcast http://techunknownsap.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40519230/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40519230