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  <title>228: Social Media vs Interest Media: The Shift Entrepreneurs Need to Understand</title>
  <description>Welcome back to the Messy Success Podcast. In this episode, Elizabeth shares a realization that many entrepreneurs are starting to feel but may not have put into words yet. Social media is changing, and the way content gets discovered is shifting with it. Instead of follower based feeds, platforms are increasingly serving content based on interests. That means even if someone follows you, they may not see your posts. But it also means new opportunities for discovery. Elizabeth walks through what sparked this conversation for her, how she used AI to rethink her content strategy, and why social media should always be just one part of a larger marketing ecosystem. If you have been wondering how to stay visible and relevant as algorithms evolve, this episode offers a thoughtful starting point. </description>
  <author_name>The Messy Success Podcast</author_name>
  <author_url>https://elizabethhenson.co/podcast-list/</author_url>
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