1 rich Libsyn https://www.libsyn.com 90 600 Meta changed how click attribution works, and it's mostly for the better, but some advertisers might see a negative impact. Click-through conversions now require an actual link click, while social clicks and other engagement moved to a new engage-through attribution with a shorter window. Jon explains what changed, why some conversions will be lost, and which strategy gets hit hardest by the update. The Pubcast with Jon Loomer https://pubcast.jonloomer.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40445790/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40445790