1 rich Libsyn https://www.libsyn.com 90 600 Adnan Malik, co-founder and CEO of Softwarefinder, joins host John Golden to discuss why 70–80% of B2B software buyers end up dissatisfied — and how trust and human-driven consulting can fix that. Softwarefinder's pay-equal model removes financial bias from software recommendations, connecting buyers with the right solutions through trained consultants across 40+ verticals. Explore the platform and book a free consultation at softwarefinder.com. Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More. https://www.salespop.net <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40426595/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40426595