1 rich Libsyn https://www.libsyn.com 90 600 A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even compelling enough for cold traffic. Website: https://philgrahamdigital.com Next Level Facebook Ads Podcast http://www.philgrahamdigital.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40408300/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/199538265