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  <title>Leadership Discipline: The Missing Link in Sales Performance - Steven Rosen</title>
  <description> Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction  A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at your reps and start looking in the mirror. Here's a taste of what he shared with John Golden.  Key Takeaways:  Most sales managers were promoted because they were great reps — then handed targets with zero leadership training. Performance doesn't collapse overnight. It erodes one small lapse at a time. The single best investment a company can make is teaching its managers how to coach.   Quotes from Steven Rosen:   &amp;quot;It doesn't collapse overnight. It erodes over time. There are leaks. Discipline is falling.&amp;quot;    &amp;quot;Performance breaks when standards stop being held — especially when you're under pressure.&amp;quot;   Listen to the full episode for Steven's complete framework on coaching, inspection, and the leadership enforcement spine.  Links: Steven's website: https://starresults.com | Book on Amazon: Focused | LinkedIn: linkedin.com/in/stevenrosen </description>
  <author_name>Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp;amp; More.</author_name>
  <author_url>https://www.salespop.net</author_url>
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