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  <title>Hims &amp;amp; Novo Nordisk Partner, WHOOP Adds Women’s Labs, Fitt Insider’s Scouting Report Drops</title>
  <description>March 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories:   Novo Nordisk drops patent case against Hims &amp;amp;amp; Hers as companies reach agreement for Hims to offer FDA-approved Ozempic and Wegovy at standard pricing   Whoop introduces hormone biomarker testing for 11 hormonal markers combined with wearable data and AI-driven insights as women become fastest-growing user segment   Fitt Insider releases Scouting Report highlighting 50 early-stage startups shaping wellness across mental, physical, social, environmental, and existential health   Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co </description>
  <author_name>Fitt Insider</author_name>
  <author_url>https://insider.fitt.co</author_url>
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