1 rich Libsyn https://www.libsyn.com 90 600 Modern enterprise leaders face a critical strategic challenge in balancing seamless digital onboarding with the increasing threat of sophisticated, AI-driven fraud. In this episode, Mary Ann Miller, VP of Client Experience and Fraud Advisor at Prove, unpacks why a robust &quot;welcome mat&quot; strategy centered on high-assurance identity verification enables the safe scaling of high-value services and drives institutional ROI. The conversation examines the implementation of endpoint bot protection to counter agentic AI attacks, the transition to intelligent data pre-fill to reduce abandonment, and the role of tokenized identity in creating a persistent, frictionless customer experience. Want to share your AI adoption story with executive peers? Click emerj.com/e2 for more information and to be a potential future guest on Emerj’s flagship ‘AI in Business’ podcast. AI in Financial Services Podcast http://aiinbanking.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40355685/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/199365455