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  <title>2370: TBT: Everything You Know About Pay-Per-Click Is Wrong</title>
  <description>It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h </description>
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