1 rich Libsyn https://www.libsyn.com 90 600 In this episode of Pathmonk Presents, we welcome Gina Paulhus, Co-Owner of Genuine Essiac, an herbal tea brand rooted in a centuries-old wellness tradition. Gina shares how she and her husband built a thriving direct-to-consumer business by combining community, content, and long-term customer trust. From leveraging organic search and a 27,000-member Facebook group to building a powerful email marketing engine, Gina reveals how consistency fuels sustainable growth. She also explains their bold six month guarantee and affiliate program strategy on Shopify. If you're building a mission-driven brand, this conversation offers actionable insights on retention, SEO, and authentic leadership in competitive markets. Pathmonk Presents Podcast http://pathmonk.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40298365/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40298365