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Reach, Brand, Sales. Can you answer THESE three questions?
In order to grow your business as an entrepreneur, you must have a clear answer for these three questions: What are you doing to reach into new markets? How are you build a strong reputation for providing value in those new markets? How are you inviting people to buy? Finding the answer to these questions is a lot about experimentation in the beginning. You begin with a hypothesis, which says: “I think that if I turn up here, in this way, and offer this service, people will buy”. This is not only about making informed decisions between multiple options, it’s about going out and testing your hypothesis in real life, in the market. You test that hypothesis, get feedback, tweak and go again. You keep doing this until you have the answer, then you repeat that. This video was filmed at a recent DARETOGROW / Live event. I introduce the model, explain each stage, and encourgage business owners to find and test the three levels in their own business. What’s Covered in This Episode: 00:00 – The only three things required to turn on sales 00:45 – What “Reach” actually means (and why strangers matter) 02:30 – Why shouting in the wrong room kills sales 04:10 – Brand is not logos, PR or aesthetics 06:00 – Why unclear websites repel buyers 08:30 – Sales as a separate, deliberate activity 11:20 – The signature programme model 14:30 – Selling without a fancy website 17:00 – “Whatever it takes” and finishing the thing 19:40 – The one exercise every business owner must do – REACH: Why Strangers Are the Only Way You Grow Lisa is very clear about this: If strangers are not finding you, your business will not grow. Full stop. Reach means breaking into new markets — getting in front of people who have never heard of you before but already want what you sell. There are people right now: Searching Asking Enquiring Buying And if they’re not buying from you, it’s not because they don’t want your solution. It’s because they didn’t find you. Lisa uses a simple metaphor: A man on a market shouting “Potatoes! Two dozen!” That’s business. But: A food market for that product beats a general market Saturday beats Monday (more footfall) 9–5 beats 3am (when people are shopping) Yet most business owners keep “showing up” in rooms where their customers aren’t even there — because it feels cosy, familiar, and safe.   BRAND: How do you Build Trust, Quickly? Brand isn’t just: Logos PR tags “As seen in” badges Brand is what someone experiences after Reach has worked. It’s what happens when they: Click your Instagram Click your YouTube Visit your website Watch something Read something They should instantly understand: Your approach Your methodology What makes you different Who you help How you think The brand of trust you build should do the heavy lifting before the call. For example:   SALES: Inviting Customers to the Next Step Sales is a separate activity from reach and brand building. Sales is where you say: “Here’s the offer” “Here’s what it is” “Here’s the price” “Here’s how to begin” Lisa believes every business should have: One signature programme A clear upsell A clear downsell Everything else is: A lead magnet A paid trial A micro-offer An innovation This is because of the time involved in producing these offers. A lot of early entrepreneurs make the mistake of spreading themselves too thinly and never having the time to truly focus on learning to sell one thing well.   A Challenge: Can you write one sentence or one short paragraph for each of these: 1. REACH How are new potential clients finding you? Examples: “I attend six networking events a month.” “I speak at two events every month.” “I post Instagram Reels (trial mode) and reach 500 new people weekly.” “My impressions are growing month on month.” If you can’t show this – growth will not happen. 2. BRAND What can people click, watch, or read to understand you? What explains your process? Where do they hear  what you think? What demonstrate how you work? What makes you you? 3. SALES What pulls new customers to the front of the room? It could be: A webinar A discovery call A programme start date An invitation to talk   Final Thought Sales don’t turn on by accident. They turn on when: Strangers find you People understand the value you offer You invite them to buy Reach. Brand. Sales. Three separate skills. Three separate activities.  
The Lisa Bean Podcast
http://lisabean.libsyn.com/website
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