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  <title>So what happens AFTER you disrupt an entire industry?</title>
  <description>So what happens AFTER you disrupt an entire industry?&#13;
When last we saw him, Michael Robertson and MP3.com managed to uproot the business model of the entire music industry.&amp;amp;nbsp; Physical media, he realized, didn&amp;amp;rsquo;t matter.&amp;amp;nbsp; People weren&amp;amp;rsquo;t interested in CDs, cassettes or vinyl; they wanted music, and they wanted to it digitally.&#13;
For Michael Robertson, the man who took a chance and spent $1000 on &amp;amp;ldquo;Two letters and a number,&amp;amp;rdquo; the world was never the same. &amp;amp;nbsp;&#13;
Suddenly, Wall Street players, who wouldn&amp;amp;rsquo;t return his calls came knocking. &amp;amp;nbsp; Soon after that, there were IPOs, and truckloads of money.&amp;amp;nbsp; Then came the Lawyers, those big labels, the ones who refused to play ball, dragged Michael into Court.&amp;amp;nbsp; Even the US Government, was breathing down his neck. &amp;amp;nbsp;&#13;
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  <author_name>21khz: The Art of Money In Music</author_name>
  <author_url>http://www.21khz.com</author_url>
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