1 rich Libsyn https://www.libsyn.com 90 600 Episode Description Sets the scene at the Hush Tunnel, calls out consolidation and the shifting talent market — enough to make someone curious without over-explaining. 3 bullets: Trade show ROI — is a booth actually worth it? Musical chairs is coming — talent market read Big distributors, bigger stakes — the consolidation question What We Cover The Rockwool Hush Tunnel tradition: How the tunnel — and the podcast — have both evolved since 2019 Trade show strategy: When IBS is (and isn't) the right show for your product — and why education sessions beat booth-staffing marathons IBS as a recruiting event: Tim and Carolina's read on the talent movement likely coming in 2025–2026 and the 'musical chairs' dynamic in building products Supplier consolidation: Home Depot/SRS, Lowe's/FBM, QXO — what it means for manufacturers and end users Fire protection products: A standout category at this year's show, including the growth of Hilti's fire tape and caulk division The NIE Ha booth: New gloss panel in blue, custom color brick, and the two-piece trim that's set to save installers 15–20% on install time Selling aesthetic vs. functional products: Why going from 'behind the wall' to visible finishes is easier than the reverse The value of tribal knowledge: What the podcast is really for — passing on industry perspective, experience, and guest insights &amp;nbsp; 🌲 Upcoming Event: International Mass Timber Conference (IMTC) March 30 – April 1, 2026&amp;nbsp; |&amp;nbsp; Portland, OR The International Mass Timber Conference is the premier gathering for the mass timber and tall wood building industry — bringing together architects, engineers, contractors, manufacturers, and developers at the forefront of one of construction's most exciting movements. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10&amp;nbsp;to save 10% off your attendee pass at registration. Register at: masstimberconference.com Build Perspectives Podcast http://buildperspectives.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40243660/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40243660