1 rich Libsyn https://www.libsyn.com 90 600 IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, &quot;The Customer-Driven Marketing Handbook&quot;, explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to relationship building. Discover the three pillars of trust, how to avoid the &quot;privacy personalization paradox,&quot; and the power of shared rituals. Plus, learn to combat the scourge of &quot;viralitis&quot; and build plans that convert audiences into advocates. In Clear Focus https://bigeyeagency.com/blogs/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40239895/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/040404/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198999535