1
rich
Libsyn
https://www.libsyn.com
90
600
LinkedIn Is Not a Template Factory (Here’s What Actually Works)
Fred is joined by Mark Young, whose LinkedIn headline says it all: “A cat person helping technical AI founders earn trust before the first call.”   This episode is a lively (and refreshingly sceptical) conversation about why so much LinkedIn advice is formulaic, outdated, or simply irrelevant - especially for technical founders and specialists who need trust, not vanity metrics.   What you’ll learn Why a lot of LinkedIn “best practice” is recycled templates and pseudoscience The danger of chasing quick wins like “20,000 followers in 90 days” claims (and what’s actually behind them) What LinkedIn’s algorithm shift has changed (and why “do every format every week” can hurt reach) Why the people who “do best” on LinkedIn are often… the ones selling LinkedIn How to build trust with the right audience without trying to game the platform   The LinkedIn Audit: what Mark looks at Mark explains the simple profile elements that matter most if LinkedIn is going to work as a sales tool: Banner (top real estate): quickly signals “you’re in the right place” Headline: follows you everywhere—comments, search, connection requests should clearly show who you help + how you help and can include a small “human hook” (yes, like cats or Mary Poppins) About section: should read more like a landing page than a CV clear ICP, clear outcomes, easy to contact you Credibility signals: proof, continuity, trust markers (without making it all about you) ICP clarity: pick a focus for your campaign (even if you can sell wider) Call-to-action strength: what you want people to do next, made simple   Trust on LinkedIn: what actually works Engage properly (not spam comments, not “AI parroting”) Use LinkedIn like a real-world networking event: show up, contribute, be relevant Build familiarity and credibility before you ask for time or a call Avoid “potato-style” engagement hacks that create noise, not trust   Connect with Mark Young LinkedIn: https://www.linkedin.com/in/markyoungsocial Email: Mark.young@lovesocialmedia.com Want an audit? Comment POTATO 🥔   Follow Fred: https://linktr.ee/fredcopestake   Watch this episode on YouTube: https://youtu.be/KTJSIrxcHWY     Watch Fred’s FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today’s buying environment https://collaborativeselling.scoreapp.com/
Sales Today
http://throughpartnering.libsyn.com/website
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40228385/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/content/198965675