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  <title>Heatwaves, Market Research, and the Poetry of DNA</title>
  <description>What do Heatwaves, Market Research, and Poetry have in common? &amp;amp;nbsp; We kick things off with a spin around the globe, looking at the health implications of India's scorching heatwaves, the UK's healthy skepticism of AI, and a heart-warming original music project by people living with dementia. &amp;amp;nbsp; Then, we pull back the curtain on our own day jobs. Ayesda Bio CEO Volker Balk drops by to explain why he traded a 25-year corporate career to build a brand new expert network from scratch. (Spoiler: It involves a very tough wildflower and a mission to bring actual human trust back to market research). &amp;amp;nbsp; Finally, we get deep, philosophical, and a little bit poetic with Jacky Man Leuk Yuen a biochemist and literal poet. Jackie bridges the gap between the lab bench and the writer's desk, explaining why scientists must use their imagination to understand the microscopic worlds hidden inside us. &amp;amp;nbsp; Get in touch if you want to connect with our guests and contributers: podcast@ayesdabio.com &amp;amp;nbsp; Voice Over: Marcus Knapp. Interviews &amp;amp;amp; Technical Production:&amp;amp;nbsp;Marine Fretel&amp;amp;nbsp; For more information, visit the Ayesda Bio website.&amp;amp;nbsp;&amp;amp;nbsp; &amp;amp;nbsp; </description>
  <author_name>Ayesda Bio The Podcast: Scientific Innovation and Market Insights</author_name>
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