1 rich Libsyn https://www.libsyn.com 90 600 In this episode, Marcya Cain, the co-founder of Beyond Defense, shares the inspiring story of how she and her daughters built a family-run self-defense business aimed at empowering women, particularly women of color. Marcya discusses the inception of the business, the rapid growth following viral success, and the importance of safety and self-defense education. She also highlights the unique dynamics of running a family business, the challenges faced, and the rewarding moments of teaching women how to protect themselves confidently. Join us as Marcya reveals insights on personal defense tools, the significance of self-defense education, and her vision for Beyond Defense's future. https://www.facebook.com/BeyondDefense 00:00 Introduction to Marcya Cain and Beyond Defense 00:45 The Birth of Beyond Defense 01:31 Family Involvement and Initial Challenges 05:30 Going Viral and Rapid Growth 08:44 Navigating Business During a Pandemic 13:17 Empowering Women Through Self-Defense 20:22 Challenges and Insights in Business 24:13 The Importance of Continuous Learning 24:33 The Role of a Business Coach 25:09 Empowering Women Through Education 27:41 Creating a Mission-Driven Business 29:52 Success and Future Goals 31:10 Recommended Reading and Advice 33:00 Showcasing Self-Defense Products 38:29 Personal Testimonies and Impact Pelorus Coaching https://sites.libsyn.com/595520 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40206355/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198888435