1 rich Libsyn https://www.libsyn.com 90 600 I sit down with Jennifer Barroqueiro, Vice President of Third-Party Management at All-Purpose Storage, to discuss the unique challenges and rewards of operating in the Northeast market. Jennifer brings eight years of experience, ranging from her days as District Manager #12 at SAM to her current leadership role, to a conversation that balances tactical operations with deep-rooted company culture . We discuss the current legislative &quot;wave&quot; hitting the industry in 2026 and why owners must be active in local associations like NESSA to protect their assets . Jennifer also reveals why All-Purpose Storage refuses to participate in the &quot;race to the bottom&quot; regarding street rates and how they use creative marketing and community focus to maintain occupancy in secondary markets . Key Takeaways from this Episode: Boutique Third-Party Management: Why scaling isn't just about the number of doors, but about having a leadership team that truly has your back . The &quot;Roy the Goat&quot; Mascot: A fun and functional look at how community-focused branding can differentiate you in crowded markets . Automation and AI: Why Jennifer is currently testing AI agents and how she uses the EOS platform to keep her team &quot;lean and mean&quot; Market Outlook for 2026: Why 2026 is shaping up to be a better—but still challenging—year for revenue management compared to post-COVID highs . Personal Resilience: An emotional update on Jennifer's son and how his strength serves as an inspiration for her professional life . Whether you’re a New England owner looking for a partner with scale or an operator trying to navigate the 2026 rate environment, Jennifer’s insights on hospitality-driven storage management are essential . Connect with Jennifer Barroqueiro: Email: jenniferb@storeallpurpose.com Website: www.storeallpurpose.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://kiwiconstruction.com/ &amp;nbsp; Stories Behind the Door https://safestorageusa.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40200775/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198871510