1 rich Libsyn https://www.libsyn.com 90 600 Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and self-serve marketing, his engineering team screened 20 vendors down to 6. Three made it to finalist calls. The vendor with the best sales orchestration won. A year later, Pete ripped it out and rebuilt the entire platform himself in 4 weeks. In this episode, Pete walks us through: Why he'll instantly disqualify vendors for &quot;woo-woo&quot; What separated good sales orchestration from great across the 3 finalist calls The onboarding gaps that killed the deal despite a well-run sales process Why delayed vendor follow-up led a non-technical CMO to build a full-stack platform himself If you sell CMS, martech platforms, or anything with complex onboarding, this one's for you. Guest: Pete, CMO Hosts: Jen Allen-Knuth &amp;amp; Drew Giovannoli More research at buyertruths.com We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them. Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. → buriedwins.com Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com Buyer Truths https://www.buyertruths.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40193730/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198842650