1 rich Libsyn https://www.libsyn.com 90 600 Hala Shamas is the Founder and CEO of Sipsy, a discover-driven alcohol retail and e-commerce platform redefining how consumers discover and shop for spirits. With a background in digital growth and brand building, she has scaled Sipsy from a startup concept into a multi-channel business spanning brick-and-mortar retail, nationwide shipping, and tech-enabled e-commerce. Hala blends data-driven strategy with community-led content, using education and storytelling to turn liquor shopping into an experience, not just a transaction. Hala joins Justin to discuss this growing alco-bev retail brand! ContenderCast with Justin Honaman https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40184075/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/40184075