1 rich Libsyn https://www.libsyn.com 90 600 APPRVD ACADEMY PODCAST Episode: Identity Before Product — How to Start a Streetwear Brand &amp;nbsp; Most people start a streetwear brand by designing a logo. That’s why most brands never last. &amp;nbsp; In this episode, Tutu Ralogaivau — Creative Director of APPRVD — explains the real first step: you don’t build a product first, you build a point of view first. &amp;nbsp; Streetwear has never been about fabric. It’s about signalling. Belonging. Meaning. A T-shirt only matters when it represents a person becoming someone new. &amp;nbsp; You’ll learn: &amp;nbsp; Why copying trends guarantees invisibility The difference between clothing brands and identity brands How to define your brand philosophy before you design anything The “uniform mindset” that makes people wear a brand daily The mistake 90% of first-time designers make in their first drop &amp;nbsp; &amp;nbsp; If you’re starting a brand while working a 9-5, this episode gives you the mental blueprint before you spend money on samples, printing, or Shopify. &amp;nbsp; Because the truth is simple: &amp;nbsp; Products create sales. Identity creates movements. &amp;nbsp; APPRVD Academy is where fashion entrepreneurs stop guessing and start building with intention. &amp;nbsp; Dream. Design. Build. Legacy. APPRVD ACADEMY PODCAST https://www.apprvdacademy.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40160440/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198735030