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  <title>25 Years on Wall Street and Half a Decade in Storage and Adam Troso’s Playbook hasn’t changed</title>
  <description>I sit down with Adam Troso, CEO and Founder of Next Century Self Storage, for a masterclass in real estate financials and resilient leadership. Adam brings 25 years of Wall Street experience to the table, providing a sophisticated look at why self-storage remains the &amp;quot;best way to make money owning real estate&amp;quot;. We explore Adam’s journey from underwriting CMBS loans in the 90s to navigating the turmoil of the Great Financial Crisis at JPMorgan . Adam shares how his time on the rugby pitch at BU informed his &amp;quot;Just Win Baby&amp;quot; approach to deal-making and why he believes the current industry pricing model is due for a major &amp;quot;rationalization&amp;quot;. Key Takeaways from this Episode:  The CapEx Advantage: A deep dive into why storage turnover costs are virtually zero compared to the massive &amp;quot;tenant improvements&amp;quot; required in office or retail .  The Yoda Mindset: Why a great advisor (and principal) focuses on setting up their clients and investors to be the &amp;quot;Luke Skywalker&amp;quot; of the story .  Automation as an ROI Driver: How the pricing of modern PropTech allows operators to transition to remotely managed models with extremely high returns on investment .  Economic Prognostication: Adam explains why he is anticipating a period of low inflation and higher wage growth as we move further into 2026 .  Strategic Acquisitions: Why Next Century focuses on the &amp;quot;East of the Mississippi plus Texas&amp;quot; corridor for its portfolio construction .  Whether you are a seasoned institutional investor or a &amp;quot;mom and pop&amp;quot; owner looking to understand the future of automated operations, Adam’s blend of Wall Street expertise and &amp;quot;front-row&amp;quot; grit is essential listening.  Connect with Adam Troso: Email: adam.troso@nextcenturyselfstorage.com  Website: www.nextcenturyselfstorage.com   Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/   This episode was brought to you by: https://www.kiwiconstruction.com/  </description>
  <author_name>Stories Behind the Door</author_name>
  <author_url>https://safestorageusa.com</author_url>
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