1 rich Libsyn https://www.libsyn.com 90 600 They Deleted 300,000 Pages — Traffic Doubled In this episode of the Collaborator Podcast, Samy Ben Sadok sits down with Patryk Wawok, Founder &amp;amp; Head of Technical SEO at Organic Hackers, to unpack one of the clearest real-world examples of technical SEO impact at scale. While everyone debates AI content and publishing velocity, this conversation focuses on something far less glamorous — removing what shouldn’t exist. Patryk shares how deleting 300,000+ URLs led to a dramatic traffic lift, and why crawl budget isn’t theory — it’s cost, resources, and prioritization. Inside this episode: • Why removing pages can outperform publishing more • How index bloat silently turns sites into “huge sites” • Shopify’s hidden SEO debt (variants, filters, feeds, parameters) • JavaScript, SSR, SSG — and when rendering decisions break discoverability • Why most SEO audits never move the needle • Why technical SEO should be treated as infrastructure, not a checklist • Why simplifying structure benefits both Google and LLMs If you’re serious about long-term organic growth, this episode will challenge how you think about scale. Follow the Collaborator Podcast for honest conversations with SEO operators building systems that last. Collaborator Podcast https://collaborator.pro/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40135775/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198646875