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  <title>1015: Inside Black Desert Resort - The Pricing and Demand Playbook</title>
  <description>Black Desert Resort shows what “demand drivers” look like when you actually build them. Today we look at Modern luxury on #NoVacancyNews I walk the property with Nicholas Gold, Managing Director, in Ivins (greater St. George / greater Zion), Utah. 🏨 Nick gives the basics: ~600 keys, restaurants/banquets, pool, spa, and a serious golf operation ⛳ They opened just over a year ago and already hosted two PGA tournaments and an LPGA tournament 🏌️‍♂️ Nick says three more 18-hole courses are coming, plus a practice facility 🌊 They’re building a $60M, 4.5-acre water park for guests and members only 💰 We talk why that “velvet rope” access helps residential sales and supports premium transient pricing 🍽️ Nick’s F&amp;amp;amp;B rule stays simple: make it good, then match concepts to the guest profile and the local market 🧑‍🤝‍🧑 Hiring: Nick hires attitude and personality over skills and uses the eye-contact/smile test as the price of entry 🧗 The adventure program creates differentiated experiences (including 4x4 access up to a via ferrata) 🧖 The spa leans into recovery: cryo, salt inhalation, recovery lounge, sauna/steam, plus outdoor options 🏗️ The resort uses multiple buildings, bell rides, and guest bikes to keep circulation easy at scale Actabl gives you the power to profit. Visit Actabl.com. </description>
  <author_name>No Vacancy Live and No Vacancy News</author_name>
  <author_url>http://novacancy.libsyn.com/podcast</author_url>
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