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  <title>K-pop Fandom: Performing Deokhu from the 1990s to Today with Areum Jeong</title>
  <description>February 12, 2026 - K-pop fandom's practices and activities are a primary productive force, instrumental in shaping the genre's immense global appeal, as well as its cultural influence, politics, and future potential. Over the last thirty years, the K-pop fandom has grown, intensified, and diversified, while its activities have taken on new social, technological, and economic manifestations, some of which are exclusive to K-pop and others that align with the broader cultural and industrial dynamics of global mass entertainment.  In this lecture,&amp;amp;nbsp;Areum Jeong will explore the phenomenon of performing deokhu—a Korean term connoting an &amp;quot;avid fan&amp;quot;—and the cultural significance and meaning of K-pop fan practices with a nuanced examination of contemporary audience power. For more information, please visit the link below: https://www.koreasociety.org/arts-culture/2105-k-pop-fandom-performing-deokhu-with-areum-jeong </description>
  <author_name>The Korea Society</author_name>
  <author_url>http://www.koreasociety.org</author_url>
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