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  <title>Episode 606: Being Findable in an AI-Shaped Referral World</title>
  <description>Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech. In our latest episode, we offer actionable tips for practice owners regarding the rapidly changing landscape of online referral sources. We discuss:  How online referral sources have changed over the last year Why Psychology Today is no longer the dominant referral pathway Emphasizing community based referrals How clients are using AI to find therapists How AI tools prioritize results Practical do’s and don’ts for being findable via AI  Listen here: https://personcenteredtech.com/group/podcast/ For more, visit our website. PCT Resources  Free companion resource:  Being Findable in an AI-Shaped Referral World: A Therapist’s Do’s &amp;amp;amp; Don’ts Guide  We’ve created a practical, no-hype Do’s &amp;amp;amp; Don’ts checklist to help you strengthen your discoverability without chasing trends or gaming AI. It walks you through exactly what to focus on — and what to ignore — so your practice stays clear, ethical, and resilient in a changing referral landscape.   On-Demand CE Course: Marketing in Mental Health: The Legal and Ethical Do’s and Don’ts You Need to Know  Join AMHCA ethics committee member, therapist and HIPAA lawyer, Eric Ström, JD PhD LMHC, as he unpacks what it means to do marketing as a mental health clinician. With so much advice being shared online and between colleagues about how to grow your mental health practice and business, he’s here to set clear boundaries around what is appropriate ethically and legally when trying to bring in new clients. 3 Legal-Ethical CE Credit Hours   Group Practice Care Premium  weekly (live &amp;amp;amp; recorded) direct support &amp;amp;amp; consultation service, Group Practice Office Hours — including monthly session with therapist attorney Eric Ström, JD PhD LMHC + assignable staff HIPAA Security Awareness: Bring Your Own Device training + access to Device Security Center with step-by-step device-specific tutorials &amp;amp;amp; registration forms for securing and documenting all personally owned &amp;amp;amp; practice-provided devices (for *all* team members at no per-person cost) + assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members + access to Remote Workspace Center with step-by-step tutorials &amp;amp;amp; registration forms for securing and documenting Remote Workspaces (for *all* team members at no per-person cost) + more    Resources  Article from Clear Health Costs:  Therapist forums buzzing over drop in Psychology Today referrals Article from Clear Health Costs:  Therapists say Psychology Today referrals have dried up, and express concern  </description>
  <author_name>Group Practice Tech</author_name>
  <author_url>https://personcenteredtech.com/group/podcast/</author_url>
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