1 rich Libsyn https://www.libsyn.com 90 600 How do you start a marketplace when you have no customers? Or a dating app with no users? This is the classic chicken-and-egg problem every platform faces: you need both sides to attract either side. In this episode, I break down six proven methods successful platforms used to solve this problem, including: How Amazon converted from a pipeline business to a platform Airbnb's controversial (but effective) Craigslist strategy Why dating apps create fake profiles in the early days How Facebook started with just 500 Harvard students The $100M offer Joe Rogan received to switch platforms You'll learn exactly how to get your first users when you're starting from zero. This episode is part of a series on platform businesses. Listen to the full series: Episode 90: What makes platform businesses so successful Episode 92: How to get people to be nice to each other on your platform Episode 93: Lessons from the Netflix C Suite Episode 94: Learning effects: why getting more users isn't the only key to success Resources mentioned: Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You (Book) Full transcript: https://www.techfornontechies.co/blog/292-how-to-launch-a-platform-when-you-ve-got-no-users-rerun Tech for Non-Techies - Practical app &amp; AI strategy for non-technical founders. https://www.techfornontechies.co/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/40017575/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198457290