1 rich Libsyn https://www.libsyn.com 90 600 Host: Rod Santomassimo Guest: Lev Mavashev (Principal, Alpha Realty, Ney York, NY) Lev Mavashev (Principal, Alpha Realty) walks through how a technical, numbers-driven background (CPA + Deloitte) turned into a long-term career in NYC multifamily brokerage—and why specialization is the reason he’s been able to scale, survive disruption, and keep taking market share. Lev shares how he entered brokerage the old-school way: book + phone + cold calling—and even landed a seller on his first call, then had to ask the team what to do next. The bigger lesson: activity matters, but structure matters more. He explains that two years in, he invested in coaching, learned to value his time based on what he intends to earn (not last year’s income), and made a bold move early: hired an assistant on his own dime, which he credits as a major accelerator. Lev also breaks down why he founded Alpha Realty in 2016, why Alpha is exclusively multifamily, and how he stayed steady through major headwinds—especially NYC’s 2019 rent law changes and then COVID—by being the advisor clients could reach when others disappeared. What You’ll Learn (from Lev) Why specializing (and staying there) beats chasing “whatever deal is available” &amp;nbsp; How Lev used disruption (2019 rent laws + COVID) to deepen advisory relationships and gain share &amp;nbsp; The mindset shift: valuing your time based on your goal income—and staffing accordingly &amp;nbsp; How Alpha scaled to 14 total team members and is now restructuring into micro-specialists inside multifamily products &amp;nbsp; Where Lev is using AI today: email triage, marketing support, OM/BOV drafts—while still testing the edge of AI calling &amp;nbsp; Lev’s Core Framework “Get on a team + find your niche + stay in your lane.” He frames it as being a big fish in a small pond, instead of trying to win the whole ocean. About: Lev Mavashev&amp;nbsp; Lev Mavashev is the Founder and Principal of Alpha Realty, a thriving real estate brokerage firm specializing in NYC Multifamily properties. Lev is among the industry’s top tier professionals and considered one of the most active brokers and power deal makers in the investment-sales market. &amp;nbsp; The Massimo Show https://rodsantomassimo.com/podcasts-1/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39998210/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198229610