1 rich Libsyn https://www.libsyn.com 90 600 If we're curious about the full story behind data, our marketing puzzles become more interesting and a lot more human. And they show us when we're looking at the wrong metrics, too. Tamara El Jurdi, Global Marketing Communications Lead - Durex &amp;amp; Veet at Reckitt, joins us on the Shiny New Object podcast to discuss why marketing should be seen as a system and shared KPIs are the way forward to ensure creative effectiveness. We also talk about the critical importance of slowing down. No one's found inspiration in a pitch deck - let your creativity get soul nurturing inputs. #datadrivenmarketing #shinynewobjectpodcast #marketingpodcast #marketingsystems Shiny New Object - a Marketing Podcast https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39990985/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/198216760