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#228 Why Women’s Football Is the Best Sports Investment of the Next Decade | John P. Reynal, CEO The Women’s Cup
Welcome to episode 228 of Sports Management Podcast. Today’s guest is John P Reynal, the President & CEO of The Women’s Cup - one of the most ambitious global platforms in women’s football. John has spent his career building sports properties across continents and in this conversation, he makes a bold case: women’s football isn’t charity - it’s one of the most undervalued growth opportunities in sports. We spoke about: Why over-investing early matters How TV rights and valuations are lagging behind reality Why the next decade of women’s football could reshape the entire sports industry. His unconventional journey to and through the sports industry And much more! SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Time stamps: 00:00 Intro 02:21 Why women’s football is a massive investment opportunity 04:18 “Women’s football is a business” 04:50 What over-investing really looks like 06:53 Building a premium brand through experience 08:21 Fixing the production problem in women’s football 10:07 How media rights unlock real growth 11:09 Why the US women’s football model is different 13:30 The danger of women’s teams as afterthoughts 15:45 Rethinking how women’s football is marketed 21:58 Why investors are flooding into women’s football 23:00 From $1M to $150M franchise valuations 26:01 Latin America’s untapped audience power 31:01 The audience shift every club must prepare for 32:43 Why Brazil 2027 will change everything 45:00 Outro     Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com
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