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  <title>What to measure, when.</title>
  <description>In today's podcast Josh Phegan and Alexander Phillips look at what to measure, and when. They discuss the importance of conversion rates, looking for longevity, turning appraisals into listings, scheduling measurements by the week, month and year, and responding to early indicators to adjust behaviour. </description>
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  <author_url>http://joshphegan.com.au/hpp</author_url>
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