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  <title>345. Why Snapchat Is Growing | Pia Tandrup, General Manager, Nordics &amp;amp; BeNeLux at Snap Inc | Gen Z</title>
  <description>Why are perfectly curated feeds losing impact while Snapchat keeps growing? In this episode of the Digital Influencer Podcast, Pia Tandrup, General Manager, Nordics &amp;amp;amp; BeNeLux - Snap Inc., shares insights on authenticity, creators, and changing user behavior. The conversation explores why real connection matters more than perfection, how Gen Z engages with platforms today, and what brands often misunderstand when trying to build relevance and trust in a crowded digital landscape. </description>
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