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  <title>The impact of AI on the pricing of professional services</title>
  <description> In this episode of our&amp;amp;nbsp;Future of the Firm&amp;amp;nbsp;podcast, Fiona Czerniawska, Source CEO, sits down with Head of Content,&amp;amp;nbsp;Emma Carroll,&amp;amp;nbsp;to tackle one of the most pressing issues on firm agendas today: the impact of AI on the pricing of professional services.&amp;amp;nbsp;   We consider the following questions and more:&amp;amp;nbsp;    What’s worrying&amp;amp;nbsp;firms&amp;amp;nbsp;about the&amp;amp;nbsp;use of AI&amp;amp;nbsp;in&amp;amp;nbsp;their operating models&amp;amp;nbsp;and&amp;amp;nbsp;the impact on&amp;amp;nbsp;pricing in particular? Will the efficiency gains of AI shrink the market and result in a&amp;amp;nbsp;catastrophe for firms? How does Source’s&amp;amp;nbsp;new AI&amp;amp;nbsp;impact&amp;amp;nbsp;model work, what does it deliver for firms, and why is this insight needed now? What does our data tell us about how&amp;amp;nbsp;the size of the tax market&amp;amp;nbsp;(for example) could change? Is focusing solely on efficiency the biggest mistake a firm can make in the age of AI?    If you are a&amp;amp;nbsp;consulting&amp;amp;nbsp;leader&amp;amp;nbsp;thinking about how to price your AI-enabled services and&amp;amp;nbsp;how to&amp;amp;nbsp;model&amp;amp;nbsp;future market&amp;amp;nbsp;sizes&amp;amp;nbsp;then&amp;amp;nbsp;this conversation&amp;amp;nbsp;provides&amp;amp;nbsp;the&amp;amp;nbsp;insight&amp;amp;nbsp;you need to plan&amp;amp;nbsp;effectively.&amp;amp;nbsp;&amp;amp;nbsp;   If&amp;amp;nbsp;you’d&amp;amp;nbsp;like to discover more about how AI could reshape your own firm,&amp;amp;nbsp;contact us.&amp;amp;nbsp;We’d&amp;amp;nbsp;be happy to share our research into the impact AI might have on the tax market. Or&amp;amp;nbsp;we could&amp;amp;nbsp;explore a custom study to understand how other capabilities and lines of business may be set to change&amp;amp;nbsp;along with&amp;amp;nbsp;the implications for your&amp;amp;nbsp;firm.&amp;amp;nbsp;  </description>
  <author_name>The Future of the Firm</author_name>
  <author_url>https://www.sourceglobalresearch.com</author_url>
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