1 rich Libsyn https://www.libsyn.com 90 600 Find Yachts for Sale on&amp;nbsp;YachtWay.com What does it take to create a brand that doesn't just sell boats, but defines an entire category? Most see Axopar as the ultimate &quot;adventure machine,&quot; but few understand the relentless obsession with design and the Finnish grit required to disrupt the status quo. In this episode of the YachtWay Podcast, we sit down with Jan-Erik Viitala, the visionary founder of Axopar. Jan-Erik pulls back the curtain on the &quot;design secret&quot; behind the brand - from sketching the new 38 to why they choose to launch their boats in the freezing Finnish ice. We dive into the &quot;Axoparian&quot; lifestyle, the influence of customer feedback on the latest models, and the future of exploration on the water. Whether you’re an adventure seeker or a design enthusiast, this is your masterclass in the mindset of the man who turned boating into a global movement. YachtWay Podcast https://sites.libsyn.com/601380 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39893900/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/197915365