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  <title>The Squeal_0247: Setting a New Standard for Sustainability in Pork Production</title>
  <description>In this episode of The Squeal, host Dr. Craig Lewis, PIC Genetic Services Director for the EU, sits down with Dr. Lindsay Case, PIC Technical Director or Product Sustainability, Dr. Greg Thoma with Colorado State University, and Pieter Knapp, PIC Genetic Strategy Manager, to unpack groundbreaking research that puts real numbers behind genetic progress and sustainability in pork production. Together, the group explains what a life cycle assessment is, why it matters, and what makes PIC’s LCA different from anything done before in the industry. They break down how improvements in traits like feed efficiency, survivability, and overall performance translate directly into measurable environmental gains—without requiring producers to change how they raise pigs. 🎧 Subscribe to The Squeal and share this episode with fellow producers who want to understand how genetics are setting a new standard for pork sustainability.&amp;amp;nbsp; </description>
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