1 rich Libsyn https://www.libsyn.com 90 600 “If you’re trying to be for everybody, you’re going to be for no one.” Shannon Gillette shares how going all-in on authenticity, faith, and personal branding transformed her business and her life. From posting behind-the-scenes moments daily to openly sharing her faith, Shannon explains why trying to appeal to everyone actually repels the right clients. She also reveals the story behind launching the Awaken Summit, a faith-based real estate conference born from fear, obedience, and bold action.&amp;nbsp; 💡 Learn about Shannon’s Journey: From struggling solo agent to top Arizona team leader Why she chose video and social media over buying leads Posting daily life, not just listings, to build trust The danger of trying to be “for everyone” How faith became a core part of her brand Why sharing real life attracts the right clients Overcoming fear of judgment on social media Launching the Awaken Summit and her vision for a faith-based real estate conference 🎟️ Attend Shannon's Summit: https://www.awakensummit.com/&amp;nbsp; 📲 Follow Shannon on instagram: https://www.instagram.com/shannon_gillette/&amp;nbsp; Stay Paid Podcast http://staypaidpodcast.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/39732370/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/39732370